RAWGA announced that it has advanced to the final round of the Vitafoods Startup Innovation Challenge at the "VitaFoods Europe 2024 Fair" in Geneva, Switzerland.

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The "Vita Food" exhibition, which will be held for the 27th time this year, is a world-class health functional food fair that introduces more than 1,000 pharmaceutical and functional materials every year and attracts more than 20,000 visitors.

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In particular, the "Vita Food Startup Innovation Challenge," organized by the Vita Food Fair, is a place to select innovative companies that are opening new horizons in the functional food industry. A total of 20 startups across three categories will advance to the finals, hold a closed presentation in front of a professional review committee, and announce the winner after the final public presentation on the stage of the Vita Food Fair.

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RAWGA explained that he will advance to the finals with 'vegetable collagen' and compete in the most innovative functional food ingredients (Most Innovative Nutritional Ingredient).

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"We are happy to challenge for the fourth time at the world's largest health functional food fair after the SIAL PARIS raw material grand prix, the world's largest food exhibition in 2022, this year's Anuga Select Japan raw material, and the simultaneous award in the Health & Nutrition category," said Kim Hyun-min, CEO of RAWGA. "Plant-based collagen extraction technology and plant-based collagen in line with sustainable consumption, a global trend, are animal."