Plant, an inner beauty brand, announced on the 24th that it held a launching event at Shinsegae Department Store's Myeongdong headquarters. The launching event will run for five weeks until August 24.

As the pop-up store operated by Shinsegae Department Store's Gyeonggi branch has been successfully completed this year, the event will soon continue at the main store.

Plant Collagen, which introduces vegetable collagen for the first time in the domestic clean beauty market, was created by developing a pure vegetable-based functional alternative material beyond the original limit of animal collagen.

The launch event also offers discounts on all products and special benefits for customers who purchase on-site, and SSG Dotcom offers special benefits for customers who are not in street situations with the same benefits.

Details of the pop-up store can be found on the factory's official Instagram.

CEO Kim Hyun-min said, "We expect that many people will be able to experience and sympathize with the factory through this event. As it is a space designed to communicate with customers in a more direct way, we will continue to secure more offline sales channels and increase contact with customers."