Plant, a vegan inner beauty brand, announced on the 7th that it will officially enter Amazon and expand its global market.

An official said, "Amazon is the world's largest online platform with a wide customer base. Plant plans to increase consumer contacts in North America and expand its products through rapid delivery through Amazon Prime.

"We plan to introduce representative flagship products 'Plant Vegetable Vegan Collagen', 'Plant Vegetable Vegan Collagen Biotin', and 'Plant Vegetable Vegan Collagen Vitamin D' to the market." In particular, we will focus on building brand awareness through Amazon, collecting customer feedback, launching local optimization products, and strengthening our solid position."

CEO Loga Kim Hyun-min said, "We launched Amazon through participation in the first Prime Day event this year, and it is expected that Prime Day will serve as a good stepping stone for the brand's growth."